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Getting Down and Dirty at ANME

Jul 23, 2025
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This year ToyChats had the "hard" job of attending the Adult Novelty Manufacturers Expo (ANME), where we rubbed shoulders (and other things) with some of the biggest players in the adult industry. It was toys galore, and everywhere you looked there were squirting, gyrating, and suction sensations that would make you hornier than you probably already are.

Picture this: you innocently turn a corner and you come face-to-face with an intergalactic army of alien cocks that would make E.T. blush. Meanwhile, over your shoulder, fuck dolls are making the moves on patrons. We got the tea on all the hot new brands who have taken center stage at this naughty expo.

This listicle will spill the tea on all the must-see brands and products that got our motors running at the show.

Like a Kitten

Make that kitty purrr bitch!

As I was making my great escape from the convention, I stumbled upon a stall radiating more divine feminine energy than a yoga retreat in Bali. Pink pastels everywhere and vibrators shaped like woodland creatures, including a silicone squirrel whose sole purpose in life is to make your day. The brand "Like a Kitten" was emblazoned on the wall like a sexy bat signal, and naturally, I had to investigate.

It's always refreshing to see women thriving in what's typically a sausage fest of an industry. Their mission is to empower women to explore their sexuality through toys made by women, for women. Who better to design the roadmap to pleasure town than someone who actually has a vagina.

I left their stall looking like I'd robbed a very specific kind of candy store: mystery boxes, one clit-conquering squirrel, and enough "research materials" to keep our review team busy for months. As a new brand, Like a Kitten is definitely one to watch as they claw their way to the top with their fresh take on feminine pleasure and autonomy.

The French Tickler

Oui oui, what have we here?

The French Tickler strutted onto the scene like it owned the place, an unpatented newcomer with big ideas and even bigger toys. Picture a mushroom equipped with textured pleasure pearls around the head, and designed for the kind of targeted stimulation that makes you forget your own name.

With a simple 6-speed control (because sometimes less is more, darling), we were absolutely smitten. We got our hands on the prototype, so the final version might have a few extra bells and whistles.

Polynesian Pleasures

Aloha means hello, goodbye, and OH GOD YES.

Polynesian Pleasures has teamed up with Doc Johnson to bring their Hawaiian-inspired, Tiki-themed pleasure parade to the masses. According to Valentino Tolman, this partnership is their golden ticket to riding the wave globally, and reaching target audiences for this Hawaiian brand. 

This ocean-obsessed dildo maestro specializes in sea-inspired sex toys that'll have you putting  the "Oh!" in Aloha, with enough moaning and groaning to make a humpback whale jealous. 

Amor Sui

Self-love just got a whole lot cheekier.

Amor Sui burst onto the scene as a fresh-faced brand with a laser focus on anal pleasure for women. As newcomers to the market, they're keeping things simple and sophisticated with their debut product, Jeni, a petite sapphire-blue butt plug that's as adorable as it is functional.

What sets Jeni apart is her thoughtfully curved base design, ensuring she stays exactly where she's supposed to (because nobody wants an unexpected treasure hunt). The sleek silicone construction and beginner-friendly size make this little gem perfect for those ready to explore their backdoor curiosity with confidence and style.

Final Thoughts

ANME proved once again that the adult industry is bubbling over with innovation, creativity, and more than a few surprises around every corner. From woodland creature vibrators to Tiki-themed dildos, this year's expo showcased brands that aren't just selling products, but are crafting experiences, breaking taboos, and putting pleasure front and center.

Whether you're a seasoned toy connoisseur or a curious newcomer, these brands are proof that sexual wellness has never been more diverse, inclusive, and downright dirty. The future of pleasure is looking pretty damn pussy trembling and dick twitching. 

Until next time, stay nasty and be the horn dog that you were born to be!